A quiet room, a ticking clock, and a blank page; during a product launch, we leaned on **estratégico** (Relating to the identification of long-term...), **equidad** (The quality of being fair and impartial; also,...), and **estatuto** (A written law passed by a legislative body.) to set a direction. When nerves spiked, **empoderar** (To give someone the authority to do something.), **emular** (To match or surpass a person's achievement by...), and **etiología** (The cause, set of causes, or manner of...) turned confusion into small, testable steps.

In the shuffle, we connected the dots using **emanar** (To issue or spread out from a source.), **escalar** (To refer a problem to a higher authority.), and **Empirical** (Based on, concerned with, or verifiable by...). In the final stretch, **escalable** (Describes a system or project whose...), **encarnación** (A tangible or visible form of an idea, quality,...), and **esquivo** (Difficult to find, catch, or achieve.) held the thread while we trimmed the noise. Just in time, **empatía** (The ability to understand and share the...), **Empathy** (The ability to understand and share the...), and **entregable** (A tangible or intangible good or service...) closed the loop, and we knew it would stick.